[Skip to Content]

Category 1: Marketing, Brand and Communications Strategy

 

Division 1-1: Global Brand Strategy

 

Winner

 

Entry Name: HUB International Global Brand Strategy

Company Name: HUB International

Agency Name: McMillan

 

Award of Excellence

 

Entry Name: 1010data "More Power to You"

Company Name: 1010data

Agency Name: Stein IAS

 

Division 1-2: Integrated Marketing Communications Strategy

 

Winner

 

Entry Name: The Answer Company takeover of Grand Central Terminal

Company Name: Thomson Reuters

Agency Name: TBWA/Chiat/Day NY

 

Award of Excellence

 

Entry Name: Rogers Unison

Company Name: Rogers Communications Inc.

Agency Name: Ariad Communications, Publicis Toronto, BBDO Toronto

 

Division 1-3: eBusiness Strategy

 

Winner

 

Entry Name: HALO Branded Solutions' Hybrid Approach to Online Promotional Sales

Company Name: HALO Branded Solutions

 

Division 1-4: Thought Leaders Marketing Strategy

 

Winner

 

Entry Name: The Smarter Approach

Company Name: Trelleborg Marine Systems

Agency Name: Stein IAS

 

Award of Excellence

 

Entry Name: Hispanic Healthcare Journey

Company Name: Univision Communications Inc.

 

Category 2: Marketing Activation

 

Division 2-1: New Customer Acquisition 

 

Winner

 

Entry Name: Converting HALO.com Visitors to HALO Clients

Company Name: HALO Branded Solutions

 

Award of Excellence

 

Entry Name: Univision's Leading the Change Thought Leadership Event

Company Name: Univision Communications Inc

 

Division 2-2: Existing Customer Retention and Growth

 

Winner

 

Entry Name: HCL Integrated Marketing 

Company Name: HCL Technologies LTD.

Agency Name: ITSA and Plus One Degree

 

Award of Excellence

 

Entry Name: Western Union “Connect to Grow”

Company Name: Western Union Business Solutions

Agency Name: Stein IAS 

 

Division 2-3: Brand Relaunch Product/Company

 

Winner

 

Entry Name: Equipment Depot Rebrand

Company Name: Equipment Depot

Agency Name: Think Versatile

 

Award of Excellence - tie

 

Entry Name: 1010data "More Power to You"

Company Name: 1010data

Agency Name: Stein IAS

 

Award of Excellence - tie

 

 

Entry Name: C&W Service Stories: Corporate Storytelling to Build a New Brand

Company Name: C&W Services

 

Division 2-4: New Launch Product/Company

 

Winner

 

Entry Name: Rogers Unison

Company Name: Rogers Communications Inc.

Agency Name: Ariad Communications, Publicis Toronto, BBDO Toronto

 

 

Award of Excellence

 

Entry Name: Bringing down the communications barrier

Company Name: Vodafone

Agency Name: Earnest

 

SECTION 2: MARKETERS, AGENCIES, & OTHER PROVIDERS

 

Category 1: Integrated Marketing Communications

 

Division 1-1: Integrated Comm Prog $100K - $250K

 

Winner

 

Entry Name: LED Within Your Reach

Company Name: Eaton/Ephesus

Agency Name: Ayni Brigade

 

Award of Excellence

 

Entry Name: Kickstarting History

Company Name: Doc's Friends

Agency Name: Sullivan Higdon & Sink

 

Division 1-2: Integrated Comm Prog $250K - $1 million

 

Winner

 

Entry Name: The NAFEM Show 2017

Company Name: North American Association of Food Equipment Manufacturers

Agency Name: LoSasso Integrated Marketing

 

Award of Excellence

 

Entry Name: The Art of Magnetic Marketing

Company Name: Vodafone

Agency Name: Earnest

 

Division 1-3: Integrated Comm Prog $1 million - $5 million

 

Winner

 

Entry Name: Rogers Unison

Company Name: Rogers Communications Inc.

Agency Name: Ariad Communications, Publicis Toronto, BBDO Toronto

 

Award of Excellence

 

Entry Name: "I fixed it. You're welcome."

Company Name: Lenovo

Agency Name: Traction

 

Division 1-4: Total B2C & B2B Prog

 

Winner

 

Entry Name: Microsoft Cloud - Transforming The Course

Company Name: Microsoft

Agency Name: Dentsu Aegis Network/Empower Media

 

Award of Excellence

 

Entry Name: Winning in the Application Economy

Company Name: CA Technologies

Agency Name: John McNeil Studio

 

Category 2: Corporate Brand/Identity

 

Division 2-1: Corporate Identity Program, Brand Standards/Guidelines, Corporate Logo, Corporate Tagline

 

Winner 

 

Entry Name: Brand Guidelines

Company Name: HCL Technologies LTD.

Agency Name: ITSA and Plus One Degree

 

 

Award of Excellence

 

Entry Name: IDG Corporate Brand Identity

Company Name: IDG

Agency Name: Doremus

 

Division 2-2: Corporate Branding Campaign, US or Global

 

Winner

 

Entry Name: The Answer Company takeover of Grand Central Terminal

Company Name: Thomson Reuters

Agency Name: TBWA/Chiat/Day NY

 

Award of Excellence

 

Entry Name: The Architecture of Hope

Company Name: Medidata

Agency Name: gyro New York

 

Division 2-3: Corp Comm Campaign, US or Global

 

Winner - tie 

 

Entry Name: The Architecture of Hope

Company Name: Medidata

Agency Name: gyro New York

 

Winner - tie

 

Entry Name: Deloitte's Ambassador Program

Company Name: Deloitte

 

 

Division 2-4: Corporate Community Relations Program, Public Service, Non-Profit Communications Program, Sustainability Report

 

Winner

 

Entry Name: Domtar PaperPal

Company Name: Domtar

Agency Name: Eric Mower + Associates

 

Award of Excellence

 

Entry Name: Merck Animal Health "Face The Facts"

Company Name: Merck Animal Health: Caninsulin

Agency Name: Stein IAS

 

Category 3: Internal Branding and Communications

 

Division 3-1: Employer Branding or Internal Communications Program

 

Winner

 

Entry Name: Building a Culture of Innovation

Company Name: Emerson 

Agency Name: Fahlgren Mortine

 

Award of Excellence

 

Entry Name: Jeep Brand Immersion Program

Company Name: Fiat Chrysler Automobiles North America

Agency Name: George P. Johnson Experience Marketing

 

Division 3-2: Employee Communications; Digital, Print or Video

 

Winner

 

Entry Name: Empower Results Days

Company Name: Aon

Agency Name: Aon

 

Award of Excellence

 

Entry Name: The Book

Company Name: gyro

Agency Name: gyro

 

Category 4: Demand Generation

 

Division 4-1: Multi-Channel Lead Gen, Small Business

 

Winner

 

Entry Name: Rogers Unison

Company Name: Rogers Communications Inc.

Agency Name: Ariad Communications, Publicis Toronto, BBDO Toronto

 

Award of Excellence

 

Entry Name: Let's Do Business

Company Name: Zipcar

Agency Name: Really B2B

 

Division 4-2: Multi-Channel Lead Gen, Large Enterprise

 

Winner

 

Entry Name: Lean Digital

Company Name: Genpact

Agency Name: The Marketing Practice

 

Award of Excellence 

 

Entry Name: The Good Clean Food Campaign

Company Name: Ingredion EMEA

Agency Name: Stein IAS

 

 

Division 4-3: Multi-Channel Lead Gen, C-Level

 

Winner

 

Entry Name: Meet the Disruptors

Company Name: Oracle Financial Services

Agency Name: Metia

 

Award of Excellence

 

Entry Name: Confronting commoditization: adding value/highlighting the value of engineering

Company Name: Trelleborg Marine Systems

Agency Name: Stein IAS

 

Category 5: Web Presence

 

Division 5-1: Microsite or Landing Page

 

Winner

 

Entry Name: Rentals Resource Center - Focus on Landlords

Company Name: Zillow

 

Award of Excellence

 

Entry Name: Straight Talk Online (sponsored by HCL Technologies) generates over 36 Mn. of business influence

Company Name: Straight Talk

Agency Name: HCL Technologies LTD. 

 

Division 5-2: Website, Under $100K

 

Winner

 

Entry Name: The NAFEM Show 2017

Company Name: North American Association of Food Equipment Manufacturers

Agency Name: LoSasso Integrated Marketing

 

Award of Excellence

 

Entry Name: Arcom Website

Company Name: Arcom

Agency Name: Ayni Brigade

 

Division 5-3: Website, Over $100K
 

Winner

 

Entry Name: HUB International

Company Name: HUB International

Agency Name: Rightpoint

 

Award of Excellence

 

Entry Name: Website Brand Relaunch

Company Name: InfinityQS International

Agency Name: Refactored

 

Division 5-4: Mobile-Enabled Web Site

 

Winner

 

Entry Name: 1010data "The New 1010data.com"

Company Name: 1010data

Agency Name: Stein IAS

 

Award of Excellence

 

Entry Name: Women to Watch Award Promotion

Company Name: Aon

Agency Name: Aon and Ceros

 

Division 5-5: Online Community, Open or Closed

 

Winner

 

Entry Name: Hospital Network Improves its Own Health with Web-Based Solution for Tracking Employee Vaccinations

Company Name: Sinai Health System

Agency Name: Carminati Consulting

 

Category 6: Direct Response Marketing

 

Division 6-1: Direct Mail, Flat

 

Winner

 

Entry Name: Mail Magic Invitation

Company Name: GLS / NEXT Precision Marketing

Agency Name: NEXT Precision Marketing

 

Award of Excellence

 

Entry Name: Alphabet Postcard Campaign

Company Name: Gabriel Group

 

Division 6-2: Direct Mail, Dimensional

 

Winner

 

Entry Name: Mission Possible: Opening the Door to the C-Suite

Company Name: Bottomline Technologies

Agency Name: Bulldog Solutions

 

Award of Excellence

 

Entry Name: Access Velocity Invitations

Company Name: vAuto

Agency Name: The Mx Group

 

Division 6-3: Email, Lead Generation/Nurture

 

Winner

 

Entry Name: Juniper Networks “Rule the Amazon”

Company Name: Juniper Networks

Agency Name: Stein IAS

 

Award of Excellence

 

Entry Name: Gallagher Integrated Off-Script Campaign

Company Name: Gallagher Integrated

Agency Name: ER Marketing

 

Division 6-4: Broadcast Media, Online, Radio, Lead Gen, Single/Campaign

 

Winner

 

Entry Name: Go Digital. Go Yell.

Company Name: Yell Business

Agency Name: TRUE

 

Award of Excellence

 

Entry Name: Marshalls Register Campaign

Company Name: Marshalls

Agency Name: gyro

 

Division 6-5: Content Marketing

 

Winner

 

Entry Name: The Art of Magnetic Marketing

Company Name: Vodafone

Agency Name: Earnest

 

Award of Excellence

 

Entry Name: Always Connected 

Company Name: Fujitsu

Agency Name: Momentum ABM Inc.

 

Category 7: Face-to-Face Marketing

 

Division 7-1: Integrated Trade Show Mktg Prog, Under $100K

 

Winner

 

Entry Name: Lost Wallet Scavenger Hunt

Company Name: Generali Global Assistance

 

Award of Excellence

 

Entry Name: Shouting less, saying more

Company Name: Oracle

Agency Name: Earnest

 

Division 7-2: Integrated Trade Show Mktg Prog, Over $100K

 

Winner

 

Entry Name: American Express Escape the Office

Company Name: American Express

Agency Name: Momentum Worldwide

 

Award of Excellence

 

Entry Name: Mimecast 'Had enough yet?'

Company Name: Mimecast

Agency Name: PJA Advertising + Marketing

 

Division 7-3: Trade Show Exhibit, Under 2,500 Sq.Ft

 

Winner

 

Entry Name: White Glacier Tradeshow Booth

Company Name: White Glacier

Agency Name: Adhere Creative

 

Award of Excellence

 

Entry Name: Dow Branded Trade Show Experience at IDEA16

Company Name: The Dow Chemical Company

Agency Name: The Scott & Miller Group

 

Division 7-4: Trade Show Exhibit, Over 2,500 Sq.Ft

 

Winner

 

Entry Name: American Express Escape the Office

Company Name: American Express

Agency Name: Momentum Worldwide

 

Award of Excellence

 

Entry Name: Caterpillar at MINExpo 2016

Company Name: Caterpillar Inc.

Agency Name: Converse Marketing, Inc. and GES

 

Division 7-5: Live Trade Show Presentation or Demo

 

Winner

 

Entry Name: Aon: Navigate Your World

Company Name: Aon

Agency Name: iris Chicago 

 

Award of Excellence

 

Entry Name: Stein IAS Cliché Killers film series

Company Name: Stein IAS

Agency Name: Stein IAS

 

Division 7-6: Proprietary Company Event, Single/Series

 

Winner

 

Entry Name: 2016 Bloomberg Square Mile Relay

Company Name: Bloomberg LP

Agency Name: Benchmark Sport

 

Award of Excellence

 

Entry Name: The Nurse is Served

Company Name: MACSF

Agency Name: gyro Paris

 

Category 8: Sales-Enablement Tools

 

Division 8-1: Capabilities Brochure

 

Winner

 

Entry Name: UL Verification Marketing Kit

Company Name: UL

Agency Name: Doremus

 

Award of Excellence

 

Entry Name: VinSolutions CRM Training Guide

Company Name: VinSolutions

Agency Name: The MX Group

 

Division 8-2: Product, Equipment or Parts Catalog, or Technical Bulletins

 

Winner

 

Entry Name: 1010data "More Power to You"

Company Name: 1010data

Agency Name: Stein IAS

 

Award of Excellence

 

Entry Name: BUCKMAN ONSITE® INTERACTIVE SALES TOOL

Company Name: BUCKMAN INTERNATIONAL

Agency Name: Eric Mower + Associates

 

Division 8-3: Product/Service Demo (online/video/presentation)

 

Winner

 

Entry Name: Western Union “EDGE Explainer Video”

Company Name: Western Union Business Solutions

Agency Name: Stein IAS

 

Award of Excellence

 

Entry Name: From Server Room to Board Room

Company Name: Oracle

Agency Name: Momentum ABM Inc

 

Division 8-4: Channel Partner Engagement Program

 

Winner

 

Entry Name: Cisco Engages with Channel Partners to Create Customers for Life

Company Name: Cisco

 

Award of Excellence

 

Entry Name: Be More Together, Partner Account Based Marketing

Company Name: Oracle

Agency Name: Momentum ABM Inc

 

Category 9: Digital Advertising

 

Division 9-1: Text Ad, Single or Campaign

 

Winner

 

Entry Name: Impactful Paid Search

Company Name: HCL TECHNOLOGIES LTD.

Agency Name: HCL TECHNOLOGIES LTD.

 

Award of Excellence

 

Entry Name: Synchrony Financial: What Are You Working Forward To?

Company Name: Synchrony Financial

Agency Name: Ogilvy & Mather

 

Division 9-2: Non-Video Banner (Static, GIF, expandable)

 

Winner

 

Entry Name: "Greatest Return"

Company Name: Aflac

Agency Name: gyro

 

Award of Excellence

 

Entry Name: Rapid7 'Make Nothing Happen'

Company Name: Rapid7

Agency Name: PJA Advertising + Marketing

 

Division 9-3: Interstitial

 

Winner

 

Entry Name: Hiscox I'mpossible Banners

Company Name: Hiscox

Agency Name: gyro New York

 

Award of Excellence

 

Entry Name: bswift “Unexpected Results”

Company Name: bswift

Agency Name: Stein IAS

 

Division 9-4: Video Banner (including Flash), Campaign

 

Winner

 

Entry Name: The Architecture of Hope

Company Name: Medidata

Agency Name: gyro New York

 

Award of Excellence

 

Entry Name: bswift “Unexpected Results”

Company Name: bswift

Agency Name: Stein IAS

 

 

Division 9-6: Mobile/SmartPhone App

 

Winner

 

Entry Name: Global Metals & Mining Conference App

Company Name: BMO Capital Markets

 

Category 10: Search Advertising

 

Division 10-1: Search Engine Marketing (SEM), Search Engine Optimization (SEO)

 

Winner

 

Entry Name: PPC Campaign Outperforms Google Stock 3:1

Company Name: Ecolink

 

Award of Excellence

 

Entry Name: Scaling Up Paid Search for Lithium Technologies

Company Name: Lithium Technologies

Agency Name: BusinessOnline

 

Category 11: Print Advertising

 

Division 11-1: Half-Page or Full Page, Single

 

Winner

 

Entry Name: Go Digital. Go Yell.

Company Name: Yell Business

Agency Name: TRUE

 

Award of Excellence

 

Entry Name: The Architecture of Hope

Company Name: Medidata

Agency Name: gyro New York

 

Division 11-2: Half-Page or Full Page, Campaign

 

Winner

 

Entry Name: Taking the Mal Out of Malpractice

Company Name: The Doctors Company

Agency Name: MRM/McCann San Francisco

 

Award of Excellence

 

Entry Name: "Greatest Return" Print

Company Name: Aflac

Agency Name: gyro

 

Division 11-3: Spread or Larger, Single or Campaign, Series

 

Winner

 

Entry Name: Beam me up, BMO: Insights teleported to your desk via Hologram

Company Name: BMO Capital Markets

 

Award of Excellence

 

Entry Name: "Proud Supporter of a Job Well Done" Gatefold Print

Company Name: USG Boral 

Agency Name: gyro

 

Category 12: Broadcast Advertising

 

Division 12-1: Broadcast/Cable TV Advertising, Campaign or Spot

 

Winner

 

Entry Name: "There for You" 

Company Name: Aflac

Agency Name: gyro

 

Award of Excellence

 

Entry Name: LONGRANGE Addressable TV Spot

Company Name: LONGRANGE

Agency Name: Sullivan Higdon & Sink

 

Division 12-2: Broadcast/Satellite Radio Advertising, Campaign or Spot

 

Winner

 

Entry Name: Marshalls Register Campaign

Company Name: Marshalls

Agency Name: gyro

 

Award of Excellence

Entry Name: Korn Ferry "UP"

Company Name: Korn Ferry

Agency Name: Stein IAS

 

Category 13: Away-from-Home Advertising

 

Division 13-1: Traditional, Airport, Transit

 

Winner - tie

 

Entry Name: The Answer Company takeover of Grand Central Terminal

Company Name: Thomson Reuters

Agency Name: TBWA/Chiat/Day NY

 

Winner - tie

 

Entry Name: Connect with BMO

Company Name: BMO Capital Markets

 

Division 13-2: Large Banners, Interior or Outdoor

 

Winner

 

Entry Name: "Proud Supporter of a Job Well Done" Out of Home

Company Name: USG Boral

Agency Name: gyro

 

 

Category 14: Video

 

Division 14-1: Video Production, Under 5:00

 

Winner

 

Entry Name: "I fixed it. You're welcome."

Company Name: Lenovo

Agency Name: Traction

 

Award of Excellence

 

Entry Name: National Parks Anthem

Company Name: Aramark

Agency Name: FCB Chicago

 

Division 14-2: Video Production, Over 5:00

 

Winner

 

Entry Name: KPMG/Forbes "The Great Rewrite" Series

Company Name: KPMG

Agency Name: Forbes, JWT

 

Award of Excellence

 

Entry Name: Stein IAS Cliché Killers film series

Company Name: Stein IAS

Agency Name: Stein IAS

 

Division 14-3: YouTube/ Custom Portal

 

Winner

 

Entry Name: "Greatest Return" Educational Videos

Company Name: Aflac

Agency Name: gyro

 

Award of Excellence

 

Enrty Name: 21 CE Leaders Speak

Company Name: HCL TECHNOLOGIES LTD. 

Agency Name: ACE Management Consultants  

 

Category 15: Other Digital Marketing Tools

 

Division 15-1: Presentations (PowerPoint, Keynote, Flash, PDF)

 

Winner

 

Entry Name: Michael Foods Intuvio® Sales Presentation Portfolio and Portal

Company Name: Michael Foods

Agency Name: Tartan Marketing

 

Award of Excellence

 

Entry Name: Marketing with Guts

Company Name: Stein IAS

Agency Name: Stein IAS

 

Division 15-2: Electronic Newsletter, Podcast, Video Webinar, Wiki Application

 

Winner

 

Entry Name: NewsBlink

Company Name: VSP Vision Care

 

Award of Excellence

 

Entry Name: EyeCare Connection

Company Name: VSP Vision Care

 

Division 15-3: Electronic White Papers

 

Winner

 

Entry Name: Mind the Skills Gap: Helping Industrial Companies Solve a Growing Workforce Crisis

Company Name: Rockwell Automation

Agency Name: Padilla

 

Award of Excellence

 

Entry Name: VinSolutions CRM Usage Benchmarking White Paper

Company Name: VinSolutions

Agency Name: The MX Group

 

Category 16: Social Media

 

Division 16-1: Integrated Social-Media Listening/Engagement Prog

 

Winner

 

Entry Name: Engineers Swipe Right for Rockwell Automation

Company Name: Rockwell Automation

Agency Name: Padilla

 

Award of Excellence

 

Entry Name: Zurich Employee Advocacy Network

Company Name: Zurich North America

 

Division 16-2: Corporate Blog

 

Winner

 

Entry Name: Making HCL Blogs an influencer in the B2B Buyer Journey

Company Name: HCL TECHNOLOGIES LTD.

 

 

Division 16-3: Facebook, Linkedin or Twitter Program

 

Winner

 

Entry Name: Invested In Our Legacy

Company Name: BNY Mellon

Agency Name: TBWA\Chiat\Day NY

 

Award of Excellence

 

Entry Name: Recruiting CIOs Through The Social Network

Company Name: HCL TECHNOLOGIES LTD.

 

Category 17: Public Relations

 

Division 17-1: Product or Service PR Program

 

Winner

 

Entry Name: Increasing Awareness of Emerson Products for Convenience Stores

Company Name: Emerson

Agency Name: Fahlgren Mortine

 

Award of Excellence

 

Entry Name: Freightliner Trucks Hardest Working Cities

Company Name: Freightliner Trucks – Vocational

Agency Name: Eric Mower + Associates

 

Division 17-2: Physical or Online Media Kit

 

Winner

 

Entry Name: AHR Digital Media Kit

Company Name: Emerson

Agency Name: Fahlgren Mortine

 

Award of Excellence

 

Entry Name: Outpatient Surgery Magazine 2017 Media Kit

Company Name: Outpatient Surgery Magazine

Agency Name: Herrin Publishing Partners

 

Category 18: Custom Publishing

 

Division 18-1: Magazine, Print or Electronic

 

Winner

 

Entry Name: CIO Straight Talk: Bringing Strategic Partnerships to Life through Print

Company Name: HCL Technologies LTD.

Agency Name: ITSA

 

Award of Excellence

 

Entry Name: Mind the Gap: How Marketers Feel About Sustainability

Company Name: gyro

Agency Name: gyro

 

Division 18-2: Book, with Marketing Theme

 

Winner

 

Entry Name: MAD JAM - BOOK OF IDEAS

Company Name: HCL TECHNOLOGIES LTD.

Agency Name: PlusOneDegree

 

Award of Excellence

 

Entry Name: Bloomberg Business Innovators 2016 Book

Company Name: Bloomberg L.P.

Agency Name: Bloomberg Marketing Studio

 

Division 18-3: eBook

 

Winner

 

Entry Name: Western Union “Guide to Navigating International Trade”

Company Name: Western Union Business Solutions

Agency Name: Stein IAS

 

Award of Excellence

 

Entry Name: HPE.NXT

Company Name: Hewlett Packard Enterprise

Agency Name: gyro New York

 

Category 19: Promotional & Incentive Marketing

 

Division 19-1: Promotional Incentive

 

Winner

 

Entry Name: Bravecto “Extraordinary Care Program”

Company Name: Merck Animal Health: Bravecto

Agency Name: Stein IAS

 

Award of Excellence

 

Entry Name: “Drone Zone” Canola Grower Sweepstakes

Company Name: Cargill Speciality Canola Program

Agency Name: Tartan Marketing

 

Category 20: Sponsorship

 

Division 20-1: Charity or Cause, Business or Social Issue

 

Winner

 

Entry Name: Merck Animal Health “Face The Facts”

Company Name: Merck Animal Health: Caninsulin

Agency Name: Stein IAS

 

Award of Excellence

 

Entry Name: Bravecto Care “Extraordinary Team”

Company Name: Merck Animal Health: Bravecto

Agency Name: Stein IAS

 

Division 20-2: Sports Marketing, Community Relations/Social

 

Winner

 

Entry Name: Accenture and Golden State Warriors: Teaming to Reimagine the Audience Experience

Company Name: Accenture

 

Award of Excellence

 

Entry Name: #UnitedByHCL - HCL Tech's Official Digital Transformation Partnership with Manchester United

Company Name: HCL TECHNOLOGIES LTD.

Agency Name: ITSA

 

Category 21: Miscellaneous

 

Division 21-1: Posters

 

Winner

 

Entry Name: Bravecto “Cats Are Everywhere”

Company Name: Merck Animal Health: Bravecto

Agency Name: Stein IAS

 

Award of Excellence

 

Entry Name: The Architecture of Hope

Company Name: Medidata

Agency Name: gyro New York

 

Division 21-2: Original Photography

 

Winner

 

Entry Name: Bravecto “Cats Are Everywhere”

Company Name: Merck Animal Health: Bravecto

Agency Name: Stein IAS

 

Award of Excellence

 

Entry Name: bswift “Unexpected Benefits”

Company Name: bswift

Agency Name: Stein IAS

 

Division 21-3: Original Illustration

 

Winner

 

Entry Name: Merck Animal Health “Face The Facts”

Company Name: Merck Animal Health: Caninsulin

Agency Name: Stein IAS

 

Award of Excellence

 

Entry Name: "Roofing Gods"

Company Name: USG 

Agency Name: gyro

 

Division 21-4: Agency Promotion

 

Winner

 

Entry Name: Sheep Show / Thanksgiving Mailer

Company Name: Sullivan Higdon & Sink

Agency Name: Sullivan Higdon & Sink

 

 

Award of Excellence

 

Entry Name: Stein IAS Cliché Killers film series

Company Name: Stein IAS

Agency Name: Stein IAS

 

SECTION 3: TOP AWARDS

Note: The B2 Awards' six Top Award winners – including B-to-B Marketer of the Year, Agency of the Year, Best in Show, and Marketer of the Year – were presented on Wednesday, May 31, 2017, at the annual B2 Awards Gala, held during the 2017 Masters of B2B Marketing Presented by ANA's Business Marketing Association

Category 1: Corporate Marketer of the Year

 

Large: $1 Billion and Over

 

Winner

Medidata

Award of Excellence

Hiscox

 

Small: Under $1 Billion 

 

Winner

1010data

Award of Excellence

Merck Animal Health

 

Category 2: Agency of the Year

 

Large: $25 Million and Over

 

Winner

George P. Johnson Experience Marketing

 

Award of Excellence

gyro

 

Small: Under $25 Million 

 

Winner

Stein IAS

 

Award of Excellence

Schermer

Omobono Inc.

 

Category 3: Best in Show

 

Winner

Entry Name: Merck Bravecto "Cats are Everywhere"

 

Award of Excellence

Entry Name: Cisco Engages with Channel Partners to Create Customers for Life

Entry Name: Rogers Unison

Entry Name: MINExpo 2016

 

Category 4: Marketer of the Year

 

Winner

Matt Preschern, Chief Marketing Officer - HCL Technologies 

 

Award of Excellence

Chris Arrendale, CEO & Principal Deliverability Strategist - Inbox Pros

Rachel Ready, Vice President, Digital Marketing - BusinessOnline

Follow Us Facebook LinkedIn